Both International Cricket Council (ICC) and JioStar came out with a joint statement denying the recent media reports on India media rights contract. Both of their arrangements remain entirely intact.
The clarification came after widespread speculation. There was uncertainty around JioStar’s continuation as the ICC’s official media rights partner in India which both have now denied.
ICC-JioStar Media Rights Contract is still Valid
The ICC has issued an official statement. It is clear from this statement that the current media rights agreement between ICC & JioStar is still operative. This means that there is no withdrawal, termination, or suspension of the media rights agreement between ICC & JioStar.
“The statement reiterated that recent media reports do not accurately represent the current situation. JioStar is committed to meeting all of its obligations.”
Key Highlights of the Joint Statement
- “The ICC-JioStar media rights agreement for India remains fully in force”
- JioStar remains the official media rights partner of ICC events held in India
- Reports of an exit or of uncertainty are factually incorrect
- Contingency plans for upcoming ICC tournaments are on schedule
- There would be no effect on the broadcasters, advertisers, or cricket enthusiasts
This is important to ensure that stakeholders feel confident about the tournament. These stakeholders include viewers, sponsors, and even the cricketing fraternity.
Context of the News Coverage
There were previous reports that JioStar was rethinking their investment in media rights. This was due to some shift in the Indian sports media rights market. This caused concerns of who could be the new bidders given that major ICC events were approaching.
It is evident from the joint statement that such reports are unsubstantiated. Moreover, the relationship between ICC and JioStar is still robust.
Effects on ICC Events and Cricketers
India is one of the most important markets for global cricketing, with media rights playing an important role in ensuring:
- Continuous live broadcast through TV as well as online media
- Stability for advertisers & sponsors
- Engaging cricket fans through major ICC tournaments
Now, with the ICC Men’s T20 World Cup and other international events on the cards, this re-affirmation brings exciting news. Cricket enthusiasts in India would be able to enjoy uninterrupted live cricket.
Strong Partnership Moving Forward
Both ICC and JioStar reaffirmed their continued commitment. They will work hand-in-hand to provide quality cricket broadcasting services. Their aim is to expand the sport’s reach in India. Such coordination is still being carried out in both operational and commercial areas.
The joint statement issued by ICC and JioStar basically ends any uncertainty about the media rights deal. As confirmed by both bodies, the media rights agreement is still valid. The plans for upcoming events are on schedule. Cricket enthusiasts need not worry about their coverage in India.
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